Peroni Nastro Azzurro recently launched its Peroni Liberia 0.0% beer, an alcohol-free beverage that will be available across Ontario and sold exclusively at LCBO locations. The product is "meticulously brewed and bottled with the same Peroni craftsmanship, passion and flair in Italy" and is "the perfect choice for the socially responsible drinker."
Speaking to growing consumer desires for low alcohol and alcohol-free libations that correlate with balanced lifestyle choices, the alcohol-free beer was recently launched with a virtual Aperitivo event. The event was hosted by Giulietta chef Rob Rossi who showed participants how Peroni Liberia 0.0% pairs with charcuterie, cheeses and other Italian themed bites that are perfect for at-home entertaining. The event featured a step-by-step Aperitivo platter tutorial and was directly inspired by the popular Italian ritual -- usually consisting of enjoying refreshing beverages and snacks after work with friends.
Virtual Aperitivo Events
The Peroni Libera 0.0% Launch Event was Hosted by Chef Rob Rossi
Trend Themes
1. Virtual Aperitivo Events - The rise of virtual events that focus on food and beverage pairings, allowing for at-home entertaining experiences.
2. Low Alcohol and Alcohol-free Beverages - Increasing consumer demand for beverages that align with balanced lifestyle choices, creating opportunities for alcohol-free and low alcohol options.
3. Online Tutorials and Classes - The growth of virtual tutorials and classes that provide interactive experiences for consumers to learn how to create unique food and beverage pairings from experts.
Industry Implications
1. Food and Beverage - Companies can capitalize on the demand for unique food and beverage Pairings that can be experienced at home through virtual events and tutorials.
2. Alcohol and Beverage Manufacturing - Manufacturers have an opportunity to create more low alcohol and alcohol-free options to satisfy the rising consumer demand and capitalize on this trend.
3. Online Education and Training - Virtual tutorials and classes present opportunities for businesses in education and training to expand into areas like food and beverage pairing and offer consumers a hands-on experience online.