Fashion label JULIUS has an evolving history since it was founded in 2001 and the new Permanent collection honors that. The capsule arrives for the Spring/Summer 2021 season and looks back to designer Tatsuro Horikawa's original lens and the growth of the brand since.
The seasonal capsule dives into archival looks and delivers a concise collection of silhouettes. The color palette is neutral, with gray, white, and black as the dominating tones. Some of the items include the tightly fitted leather jackets, the torn jeans, the draping cardigans, and the notable Gasmask cargo pants. To add some layering options, the brand also delivers some rugged denim options and breathable cotton apparel. It is rounded out with some relaxed shapes such as slouchy sweaters and shorts.
Archival Militaristic Spring Fashion
JULIUS' Permanent Collection is Made for SS21
Trend Themes
1. Archival Fashion - Opportunity for fashion brands to explore their archives and re-introduce past collections with a modern twist
2. Neutral Color Palette - Disruptive innovation opportunities for sustainability and eco-friendly fashion production
3. Ruggedized Fashion - Innovative solution in protective clothing for outdoor enthusiasts and essential workers
Industry Implications
1. Fashion - Archival fashion and neutral color palette can benefit sustainable fashion brands and for high-end production consumers
2. Manufacturing - Ruggedized fashion and protective clothing have disruptive innovation potential for manufacturing protective gear and outdoor gear
3. Retail - Fashion retailers can benefit from archival collections reintroduced with modern twists and by selling protective clothing and outdoor gear