For those who aren't familiar with Periscope, the Twitter-based app is already a favorite among major fashion labels including H&M, Puma and most recently DKNY. The platform lets users see the world through someone else's eyes and features access to live video content from across the globe.
DKNY Pr Girl's Twitter page announced that the brand ambassador joined Periscope, urging fans to experience a day in her life. In addition to being described as "one step away from teleportation, Periscope is also a winning tool for brands who are looking to relate to millennial consumers on a more personal level.
Fans of video-based social media platforms like Vine and Snapchat will also enjoy its live streaming capabilities and are sure to feel more connected to brands that they are loyal to.
Socially-Focused Fashion Branding
DKNY is Making Twitter's Periscope App a Household Name
Trend Themes
1. Live Video Streaming - The rise of Periscope and other live video streaming platforms provides opportunities for brands to engage with consumers in real time and create a more personal connection.
2. Social Media Brand Ambassadors - Brands can leverage influential brand ambassadors on social media platforms like Periscope to give consumers an insider look into their lives and build a stronger brand-consumer relationship.
3. Enhanced Consumer Engagement - Platforms like Periscope offer brands the chance to connect with millennials and other consumers on a deeper level by providing live, interactive content that fosters a sense of community and involvement.
Industry Implications
1. Fashion - Fashion brands can use live video streaming platforms like Periscope to showcase new collections, behind-the-scenes footage, and connect with their audience in a more immersive manner.
2. Social Media - The popularity of live streaming apps like Periscope opens up new avenues for social media platforms to further enhance their user experience and attract a larger user base.
3. Branding and Marketing - The integration of live video streaming into brand strategies provides innovative opportunities for marketers to create compelling and engaging content that resonates with consumers.