Under Armour's new performance runners combine good aesthetics and technological innovations. The Light Gray colorway of the HOVR Phantom is being reintroduced to the market after the first batch sold out. The shoe silhouette features Under Armour's brand-new cushioning system that allows for high energy returns, superior support and greater levels of comfort. Of course, the performance runners are breathable and flexible.
Under Armour infuses a high-fidelity sensor in its footwear design in order to "leverage performance [with] app-based tech." Thanks to this piece of equipment, the performance runners are able to send real-time information and detailed ability biometrics to the compatible MapMyRun mobile application. In doing so, joggers won't only get an ultra-comfortable shoe, but also valuable information to better their running and training techniques.
Photo Credits: Zach Boisjoly
App-Integrating Performance Runners
Under Armour's HOVR Phantom is Comfortable, Breathable & Smart
Trend Themes
1. Performance Runners - The rise of performance runners that combine technological innovations for enhanced comfort and support present disruptive opportunities for athletic footwear brands.
2. App-based Tech - The integration of high-fidelity sensors in footwear design to leverage app-based technology opens up disruptive innovation opportunities for sports and fitness tracking applications.
3. Real-time Biometrics - The incorporation of real-time biometric data collection in performance runners allows for personalized training insights, creating disruptive innovation possibilities for fitness and health technology companies.
Industry Implications
1. Athletic Footwear - The introduction of performance runners with advanced technological features presents disruptive innovation prospects for the athletic footwear industry.
2. Sports and Fitness Tracking - The integration of app-based tech in performance runners provides disruptive opportunities for sports and fitness tracking companies to offer more comprehensive and accurate data collection and analysis.
3. Fitness and Health Technology - The utilization of real-time biometrics in performance runners creates disruptive innovation opportunities for fitness and health technology companies to develop personalized training insights and solutions.