Designed to offer athletes the ability to go further and stay outside longer, the OROS Orion Series performance gear features unlikely materials within the sleek clothing designs. OROS Orion Series apparel is insulated with aerogel: the same insulation used in NASA spacesuits to provide protection from harsh temperatures.
The OROS Orion Series apparel collection features pants, jackets, hats and gloves that are all designed with performance in mind. The incorporation of aerogel as the insulation allows the wearer to enjoy lightweight warmth to stay totally comfortable in frigid winter temperatures.
The OROS Orion Series performance gear lineup is currently available for pre-order on Kickstarter where pledges as low as $35 will let athletes get their hands on the gear ASAP.
Spacesuit-Inspired Apparel
The OROS Orion Series Performance Gear Features Aerogel Insulation
Trend Themes
1. Aerogel Insulation - The use of aerogel insulation in apparel offers disruptive innovation opportunities by providing lightweight warmth and protection from harsh temperatures.
2. Performance Gear - The demand for high-performance apparel that enhances athletes' abilities and endurance presents disruptive innovation opportunities to create innovative designs and materials.
3. Pre-order Crowdfunding - The rise of pre-order crowdfunding platforms like Kickstarter provides disruptive innovation opportunities for brands to engage with customers, create hype, and secure funding for new product launches.
Industry Implications
1. Apparel Manufacturing - The integration of aerogel insulation in performance gear disrupts the traditional apparel manufacturing industry by introducing innovative materials and engineering techniques.
2. Sportswear - The sportswear industry is presented with disruptive innovation opportunities as the demand for high-performance gear that improves athletes' performance gains popularity.
3. Crowdfunding Platforms - The success of pre-order crowdfunding platforms like Kickstarter opens up disruptive innovation opportunities to create new platforms or improve existing ones to support product launches in various industries.