Rick Owens continues to design for his PERFORMA Denim Collection for the Fall/Winter 2020 season. This time around, the capsule is exclusive to Self Edge only. The capsule draws inspiration from the shapes of workwear and all of the pieces are made in Japan.
There are denim staples that make up the capsule including the slimly tapered overdyed 'Duke,' the straight-legged 'Detroit' the 13.75oz Type III denim jacket, the Worker jacket, and the heavy-duty Outershirt. All of these are set to join the latest capsule and complete with a black wax coat for a unique finish. It also features a 'DARK DUST' construction. Additional details include the thick cowhide patches and the squared structured pockets.
Workwear-Themed Overdyed Denim
Rick Owens' PERFORMA Denim Range Continues for FW20
Trend Themes
1. Workwear-inspired Denim - Opportunity for denim brands to design collections inspired by workwear shapes and styles.
2. Overdyed Denim - Opportunity for denim brands to use overdyed techniques to create unique finishes on classic denim staples.
3. Exclusive Capsule Collections - Opportunity for brands to partner with retailers for exclusive capsule collections that cater to a specific audience.
Industry Implications
1. Fashion - Fashion brands can create workwear-inspired denim collections that appeal to consumers looking for versatile and durable pieces.
2. Retail - Retailers can capitalize on exclusive capsule collections to target specific audiences and drive sales.
3. Textile Manufacturing - Textile manufacturers can develop unique overdyed techniques to meet the demand for innovative denim finishes.