Perfect Imperfections is a photo series with a powerful message. Capturing the natural beauty of new mothers and their postpartum bodies, it brings to light the confidence of 'real' women. Although the use of 'real' in this sense might seem controversial to some, it's used in context with Photoshopped fashion editorials and campaigns. The Perfect Imperfections series flies in the face of those photoshoots.
Shot by Neely Ker-Fox, the Perfect Imperfections series helps people overcome their insecurities. The photographer says, "This project is so much more than photos of stretch marks, or cellulite. It's about women coming out of the shadows and discussing their everyday struggles in an effort to normalize, to empower, and to educate." The admirable project provides positive imagery that will connect with people from all walks of life.
Postpartum Mother Portraits
Perfect Imperfections by Neely Ker-Fox Celebrates All Types of Bodies
Trend Themes
1. Body Positivity - Opportunity for brands to promote body positivity in advertising and media, challenging unrealistic beauty standards.
2. Authentic Representation - Opportunity to showcase diverse and real postpartum bodies in fashion, media, and entertainment, shifting societal norms and celebrating all body types.
3. Empowering Narratives - Opportunity to create content and stories that highlight the strength, resilience, and beauty of postpartum women, empowering and inspiring others.
Industry Implications
1. Fashion - Fashion brands can champion body positivity by featuring diverse postpartum models and creating inclusive sizing options.
2. Media - Media outlets can embrace authentic representation by showcasing a diverse range of postpartum bodies in movies, TV shows, and advertising campaigns.
3. Wellness - Wellness brands can provide resources, support, and tools for postpartum women to positively navigate their physical and mental health journeys.