This humorous Father’s Day commercial shows dad waking up with the perfect breakfast in bed -- a Bratwurst sausage. The father’s wife and son serve him "bratfest in bed" but it turns out he is just having multiple sausage-inspired dreams. Each time he thinks he is waking up to a sausage breakfast he finds sausages turning up in random places. One dream leads him to believe he is a sausage and in another dream his fingers are sausages.
The Father’s Day breakfast in bed ad created by 'Droga5' is a sequence of one father’s strange dreams that are strung together. The idea was inspired by the movie ‘Inception’ and forces the father to believe his dreams are actually happening.
The ad promotes Johnsonville’s delicious Bratwurst sausages as the perfect breakfast in bed item to serve dad on Father’s Day.
Father’s Day Breakfast Ads
Give Dad a Perfect Breakfast in Bed with a ‘Johnsonville’ Sausage
Trend Themes
1. Humorous Father’s Day Ads - Opportunity for brands to create funny and relatable commercials to promote their products for Father's Day.
2. Dream-inspired Commercials - Potential for advertisers to utilize dream sequences in commercials to engage viewers and create memorable ad experiences.
3. Food as Emotional Connection - Trend of using food, such as Bratwurst sausages, to evoke emotions and create a sentimental connection in advertising.
Industry Implications
1. Food and Beverage - Brands can explore innovative ways to market food products like sausages, tapping into consumer emotions and special occasions.
2. Advertising and Marketing - Opportunity for ad agencies to create unique and creative campaigns using dream-inspired concepts to captivate audiences.
3. Film and Entertainment - Potential for collaboration between brands and filmmakers to create commercials that incorporate inspiration from movies like 'Inception'.