With many Millennials exploring a plant-based lifestyle, established brands and start-ups alike are creating vegan-friendly products specifically for this demographic but 'Perennial' stands apart as a new non-dairy drink that targets consumers over the age of 50. Perennial is a new venture from one of the founders of Beyond Meat, the plant-based food company, and it offers a plant-based beverage that supports the health of the gut, brain and bones, specifically addressing the needs of aging individuals.
The non-dairy nutritional beverage is made up of a combination of plant proteins, vitamins and fiber and specifically caters to "people who still eat full meals and are looking for a supplement to an already healthy diet," according to co-founder Sara Bonham.
Some of the ingredients that are included in Perennial include almonds, pea protein and DHA sourced from algae.
Plant-Based Boomer Beverages
Perennial's Non-Dairy Drink Targets People Over the Age of 50
Trend Themes
1. Boomer Plant-based Drinks - Plant-based drinks targeting the needs of aging individuals have a disruptive opportunity in the nutrition industry.
2. Vegan Supplements for Aging Demographic - The trend of creating vegan-friendly nutritional products exclusively for an aging demographic presents a disruptive opportunity for innovative supplement developers.
3. Non-dairy Wellness Drinks for 50+ - Creating non-dairy wellness drinks focusing on gut, brain, and bone health can disrupt the beverages industry as it caters to people over 50.
Industry Implications
1. Nutrition - Expanding plant-based nutrition industry to cater to older demographics can generate innovative disruption opportunities.
2. Supplements - Creating vegan supplement products specifically for people aged 50 and above presents a disruptive innovation opportunity in the supplements industry.
3. Beverages - Developing non-dairy wellness drinks targeting the health needs of aging individuals can disrupt the beverages industry.