Percival and Carefree are the latest duos to work together as the two launches a special collaborative collection designed for the Winter season. The two brands are based in London and together, deliver a capsule that blends together their shared expertise of menswear with elevated materials to combat the cold.
It starts off with a zipped neck tracksuit made from soft brushed wool. It is detailed in orange, blue, and teal colors. This is followed by a checkered jacket that is detailed with navy tones at the wrist cuffs and wrist elasticated details. Additional items in the collection include the branded graphic top with track bottoms that have blue nylon rears. The entire collection is now available to shop online.
London-Based Collaborative Winter Garments
Percival and Carefree Join Forces on a New Collection
Trend Themes
1. Collaborative Collections - The trend of niche brands collaborating with each other to create unique collections that offer complementary expertise and aesthetic is disrupting the traditional fashion industry. There are various untapped opportunities for brands to join forces and merge their shared visions in many other industries.
2. Winter Fashion - Since winter is inevitable, brands can use their technological and design expertise to create innovative and functional garments that can elevate one's style and comfort levels during the cold weather.
3. Elevated Materials - With the emergence of new technologies and eco-friendly materials, brands can explore and experiment with alternative materials that are sustainable yet luxurious, providing an unparalleled experience and positioning the brand as a leader in innovation.
Industry Implications
1. Fashion - The fashion industry has always been prone to collaborations and partnerships, particularly small scale collaborations like this one. Brands can explore this trend to create fresh drops, limited edition items, and creative designs that are one-of-a-kind.
2. Textiles - Innovation in the manufacturing of textiles has opened up opportunities for brands to create functional and comfortable garments. Research and development in materials, such as wool and nylon blends, can create new categories of winter wear that can be perfect for various environments.
3. Outdoor - Collaborations between brands in the outdoor industry can lead to the creation of functional garments that merge style and performance. Brands can unite their expertise to create unique offerings for outdoor enthusiasts, such as multi-functional garments that can be used in various activities such as skiing, hiking, etc.