Rugby-Inspired Elevated Apparel

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Percival Launches a New Collection Based in Canterbury

Percival works together with Canterbury on a new collection for the season inspired by rugby. Together, the two continue to grow the celebration of British heritage as the English rugby team based in Canterbury, Kent highlights attire for on and off the field. The two shirts are prepared for professional and casual players.

The first design kicks off with a bright palette of white, red, and navy blue complete with linear stripes along the abdomen. The left side has buttoned collars and the original Percival artwork is seen on the left side of the chest applied by embroidery. The second top has a white base and contrasting details of grey, teak, and brown, rounded out by bunny graphics and a smiley face motif.
Trend Themes
1. Rugby-inspired Apparel - Percival collaborates with Canterbury on a collection that draws inspiration from rugby.
2. British Heritage Celebration - Percival and Canterbury continue to grow the celebration of British heritage with their rugby-inspired collection.
3. Professional and Casual Attire - Percival and Canterbury offer two shirts suitable for both professional and casual rugby players.
Industry Implications
1. Fashion and Apparel - The rugby-inspired collection by Percival and Canterbury presents opportunities for innovation in the fashion and apparel industry.
2. Sports and Athletics - The collaboration between Percival and Canterbury showcases disruptive innovation opportunities in the sports and athletics industry.
3. British Heritage Promotion - The partnership of Percival and Canterbury reflects disruptive innovation opportunities in the promotion of British heritage.

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