Minty Marshmallow Truffles

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XO Marshmallow's Peppermint Fluffle is a Festive Holiday Treat

XO Marshmallow is putting a fresh new spin on cake truffles with its new Peppermint Fluffle, a minty and festive holiday treat. A Fluffle is a cake truffle that trades out the traditional buttercream layer for chocolate-dipped marshmallow. The Peppermint Fluffle is made with minty white cake, candy cane swirls, pink marshmallow frosting and a white chocolate coating.

Available for the 2021 holiday season, this marshmallow treat from the Chicago-based marshmallow cafe is free from nuts and gluten. XO Marshmallow is also introducing Fluffles in a Cookie Coal flavor with triple chocolate.

These sweet and nostalgic marshmallow treats are ready to be gifted this holiday season, especially since they set themselves apart from classic marshmallows, chocolates and truffles.
Trend Themes
1. Unique Holiday Treats - The trend of creating unique and festive holiday treats is growing, providing opportunities for companies to create innovative and creative flavor combinations.
2. Alternative Cake Truffles - The trend of using alternative ingredients in cake truffles, like marshmallows, presents opportunities for businesses to differentiate themselves from traditional bakeries.
3. Free-from Treats - The trend of offering treats that are free of allergens like nuts and gluten provides opportunities for companies to cater to a growing market of health-conscious consumers.
Industry Implications
1. Confectionery Industry - With an increasing appetite for unique and novel flavors, the confectionery industry can capitalize on the trend towards alternative and festive holiday treats that incorporate unconventional ingredients.
2. Bakery Industry - As consumers become more health-conscious and seek out free-from options, the bakery industry can differentiate itself by offering treats that cater to a range of dietary needs and preferences.
3. Gift Industry - The trend of unique and creative holiday treats presents opportunities for businesses in the gift industry to offer personalized and customizable gifts that stand out from traditional gift options.

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