According to a recent study, the majority of women wear ill-fitting bras which is attributed to standardized standing. In an effort to solve this issue for smaller bused women, entrepreneurs Jaclyn Fu and Lia Winograd launched Pepper — a Denver-based startup that creates bras to fit smaller cup sizes.
The Pepper bras feature a smaller cup mold that features a smaller underwire that is curved and shortened to fit the natural shape of smaller-chested women. To better access the needs of women, the brand also offers virtual one-on-one fit sessions that help women find purchase from the company.
Pepper offers a wide variety of sizes, all the way from 30A to 38B with prices ranging from $48 to $54.
Small-Busted-Specific Bikinis
Pepper Bras Was Specifically Designed to Fit Smaller Breasts
Trend Themes
1. Small-busted-specific Bras - Disruptive innovation opportunity: Expanding the market for small-busted women by offering bras specifically designed to fit their natural shape.
2. Virtual Fit Sessions - Disruptive innovation opportunity: Providing personalized virtual fit sessions to help women find the perfect bra size and style.
3. Improved Bra Sizing - Disruptive innovation opportunity: Developing new sizing standards and methods to address the issue of ill-fitting bras for women with smaller cup sizes.
Industry Implications
1. Fashion & Apparel - Disruptive innovation opportunity: Creating a niche market by designing and producing bras that cater to the needs of women with smaller busts.
2. E-commerce - Disruptive innovation opportunity: Leveraging online platforms to offer virtual fit sessions and reach a wider customer base.
3. Textile Manufacturing - Disruptive innovation opportunity: Developing new materials and manufacturing techniques to create bras that are more comfortable and better fitting for small-busted women.