The Peperami Pizza Buns are the latest addition to the brand's product portfolio of chilled meat snacks that are perfect for consumers to try out as a convenient, flavorful snack.
The products consist of buns filled with salami, a slice of cheese and a tomato herb sauce to give them a true pizza-inspired flavor. The snack comes in two flavors including Original and Hot, which both come in two sizes including 75-gram singles priced at £1.50 each and a four-serving multipack priced at £2.75. The products feature a five-month shelf life to give them an even more convenient profile.
Head of Marketing Emily Prince spoke on the Peperami Pizza Buns saying, "As this trend gathers momentum and consumers seek out more flavoursome meat snacks, the new Pizza Buns meet this demand by offering shoppers a high-protein and convenient snack."
Ready-to-Eat Pizza Buns
Peperami Pizza Buns Come in Original and Hot Flavors
Trend Themes
1. Meat Snack Convenience - Meat snack brands can explore convenient, on-the-go options like pizza buns to cater to busy and flavor-seeking consumers.
2. Pizza-inspired Flavor - Brands can experiment with infusing pizza-inspired flavors into their products for an innovative twist on traditional snacks.
3. Extended Shelf Life - Brands can invest in extending their products' shelf life to make them even more convenient and accessible to busy consumers.
Industry Implications
1. Snack Foods - Snack food brands can explore new flavors and convenient packaging to cater to consumers looking for high-protein snacks on-the-go.
2. Meat Snacks - Meat snack companies can experiment with different flavor profiles and innovative packaging to stand out in a crowded market.
3. Convenience Foods - Companies in the convenience food industry can invest in extending the shelf life of their products to meet the needs of busy consumers looking for quick, easy meals and snacks.