The Pepe Jeans Fall 2010 campaign has just been released and unlike its previous ad campaigns, this one fully rocks with only black and white hues. If you look closely at these ads, you just might recognize the famous face of Alexa Chung.
Other models who share the spotlight with Alexa Chung are Jon Kortajarena and Gaspard Menier. The theme of the Pepe Jeans Fall 2010 campaign is a mixture between school girl and boy chic as well as urban street fashion. Check out the ads and see for yourself.
Stylish Geekified Fashion
The Pepe Jeans Fall 2010 Campaign Features Alexa Chung
Trend Themes
1. Black and White Fashion - Opportunity to create a line of trendy and impactful black and white fashion items.
2. Celebrity Collaborations - Disruptive innovation opportunity: Collaborating with famous faces for ad campaigns to amplify brand exposure.
3. Mixing School Girl and Boy Chic - Innovation opportunity: Combining traditional elements of school uniforms with urban street fashion to create a new and edgy style.
Industry Implications
1. Fashion - Opportunity to create a line of black and white fashion items for both men and women.
2. Advertising - Disruptive innovation opportunity: Utilizing celebrity collaborations in advertising campaigns to enhance brand recognition and reach a wider audience.
3. Streetwear - Innovation opportunity: Developing a new line of streetwear that incorporates elements of school uniforms for a unique and fashionable look.