Denim on denim: it's what some jokingly refer to as the "Canadian tuxedo," and it's what Pepe is promoting in the Fall-Winter 2008-2009 ad campaign.
The youthful-looking male model featured is Julien Quévenne, the pale-skinned sensation from the 2009 Dolce & Gabbana ads in which he wore an eyepatch.
The rest of the Pepe Fall/Winter 2008/9 campaign shows the husky-eyed hunk clad in lots of dark fashions, heavy on leather, and including some more rugged pieces like a plaid shirt.
Check out some more denim fashion below.
Male Denim Oversaturation
Pepe Jeans Ad Promotes Rocking The Canadian Tuxedo
Trend Themes
1. Denim Fashion Sustainability - Brands are innovating the denim industry with sustainable practices to reduce the environmental impact of denim production.
2. Gender Fluid Denim Fashion - The industry is shifting towards gender fluid denim fashion, with brands creating denim pieces that can be worn by anyone.
3. Virtual Try-on in Denim Retail - The use of virtual try-on technology in denim retail is revolutionizing customer experience and improving sales for the industry.
Industry Implications
1. Fashion - The fashion industry is constantly innovating denim fashion with new designs, sustainability practices, and technologies.
2. E-commerce - E-commerce platforms are utilizing virtual try-on technology to improve customer experience and sales in the denim retail industry.
3. Sustainability - The denim industry has a increasing focus on sustainability, with brands adopting eco-friendly practices to reduce environmental impact.