Brand loyalty is a very important notion for certain segments of consumers, which is why the Pendleton Woolen Mills x Kletterwerks Collection knapsacks are designed to honor the traditions of two different brands to the delight of fans alike. Created with woolen accoutrements on the front portions that draw to mind traditional American woolen products, the Pendleton Woolen Mills x Kletterwerks Collection is completely handmade by the team at Kletterwerks and provides a ruggedly warm experience.
Featuring three different style options, the Pendleton Woolen Mills x Kletterwerks Collection has knapsacks that can be utilized in an everyday manner, for travel abroad or even as a school bag. The designs will only be available from a handful of select retailers.
Textile-Inspired Knapsacks
The Pendleton Woolen Mills x Kletterwerks Collection is Handmade
Trend Themes
1. Brand Collaboration - Opportunity for brands to collaborate for shared market segments.
2. Retro Aesthetics - Incorporating traditional design elements into modern products for nostalgic appeal.
3. Handmade Products - Growing trend towards handmade products and their perceived value and authenticity.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate on limited edition products for their fanbase.
2. Outdoor Gear - Designing outdoor gear with a retro aesthetic for a new market segment.
3. Crafts - Crafts industry could appeal to digitally saturated markets with appreciation for handmade design.