Fashion retailer American Apparel has recently announced a partnership with the organization Pencils of Promise, to produce a charity capsule collection, that will donate its proceeds to sustainable development projects in Guatemala, Ghana and Laos.
The campaign aims to address the high illiteracy rate faced by millions of individuals, with T-shirts that boast the slogan "Two hundred fifty million kids can’t read this." A second shirt simply features the word "promise" in the classic bold American Apparel typeface. All proceeds will be donated toward the building of new schools and educational institutions in communities with low rates of literacy.
The collaboration, which is launching online on November 6th, will be retailing tote bags, hoodies and T-shirts.