Peloton recently expanded its "anytime, anywhere" library of fitness disciplines with the introduction of the Peloton Barre. The 10-class collection includes classes ranging from 5 to 30-minutes and leverages postures inspired by ballet, Pilates, and yoga. Each class focuses on small movements, pulses, and isometric holds to deliver a low-impact strength workout, offering a great new cross-training activity.
The Peloton Barre will be led by Ally Love and Hannah Corbin, both former dancers who are dedicated to the practice. The new classes are great for novices and experts alike and aims to "empowers Members from all disciplines, and at all levels, to get stronger together."
The highly-anticipated new offering is now available on-demand from TV, App, Bike, or Tread.
Dance-Inspired Fitness Classes
Peloton Launched its Newest Fitness Discipline—the Peloton Barre
Trend Themes
1. Ballet-inspired Fitness - The trend of incorporating ballet-inspired movements into fitness routines is growing, creating opportunities to create new workouts that focus on low-impact strength, balance, and flexibility.
2. Shorter Fitness Classes - The trend of shorter, more convenient workouts fits with the busy lifestyles of consumers, offering opportunities to develop innovative fitness routines that can be done in a short amount of time.
3. Digital Fitness Offerings - The trend of offering fitness classes digitally provides customers with greater flexibility in how they participate, creating opportunities to reach a broader audience than with in-person classes alone.
Industry Implications
1. Fitness Industry - The fitness industry has an opportunity to develop new classes that incorporate ballet-inspired movements, catering to those who are looking for low-impact strength, balance, and flexibility workouts.
2. Technology Industry - The technology industry can take advantage of the increasing demand for digital fitness content by creating innovative tools that make it easier for people to work out at home.
3. Entertainment Industry - The entertainment industry can create engaging and inspiring content around fitness, partnering with fitness brands to offer exclusive workouts and experiences to their audiences.