Virtual fitness giant Peloton recently announced that its Peloton App is now available on Apple TV. Made on June 2nd, the announcement follows other Apple integration from the brand including its mobile app for iPhone, iPad and Apple Watch devices.
Aiming to make its fitness content more accessible to the masses -- especially during the ongoing COVID-19 pandemic and social distancing efforts -- the brand is expanding its virtual community and hopes to grow its fan base of over 2.6 million existing members that are located across Canada, the US and the UK.
With its Apple TV partnership, Peloton gives members access to "on-demand studio-style workouts on the biggest screen in the home, with Apple TV 4K or Apple TV HD" and spotlights "floor-based disciplines like strength, yoga, HIIT, dance cardio, meditation and stretching, in addition to its breakthrough cycling and running workouts." New Peleton members can also test the Peloton App free of charge through a 30-day trial period.
Virtual Fitness Tech Partnerships
The Peloton App is Now Available With Apple TV
Trend Themes
1. Virtual Community Expansion - Peloton is expanding its virtual community by partnering with Apple TV, allowing its fitness content to become more accessible and used by more people.
2. On-demand Workouts - Peloton's partnership with Apple TV allows members to access on-demand studio-style workouts on the biggest screen in the home.
3. Free Trial Periods - Peloton offers new members a 30-day free trial period to test its App and find a fitness plan that suits their needs.
Industry Implications
1. Fitness Technology - The partnership between Peloton and Apple TV advances fitness technology by providing on-demand workouts and expanding community reach.
2. Streaming Services - Peloton's partnership with Apple TV highlights the disruptive innovation opportunity for streaming services to tap into the fitness industry and provide access to on-demand fitness content for consumers.
3. Health and Wellness - Peloton's virtual fitness content and its partnership with Apple TV presents an opportunity for the health and wellness industry to expand their reach and provide accessible solutions for people to exercise and remain physically active.