The Pelican Explore & Fit Cycle by Little Tikes is a toy that taps into the at-home fitness craze and it even includes adjustable resistance settings. The toy is full of features, including a built-in stand to hold a tablet and Bluetooth speaker for energizing movement with music. Inspired by at-home fitness companies that have adapted during the pandemic, Little Tikes also uploaded a library of videos to YouTube so that kids have something to watch while they are pedaling on The Pelican.
The sales of at-home fitness bikes surged as people cancelled their gym memberships and working out on a home exercise bike became the norm in many households. Now, young ones can feel just like their parents with a stationary bike of their own.
Kid-Friendly Stationary Bikes
The Pelican Explore & Fit Cycle is Paired with Educational Content
Trend Themes
1. Kid-friendly Fitness Equipment - Opportunity for companies to create innovative, child-friendly fitness equipment that taps into the growing at-home fitness trend.
2. Educational Interactive Toys - Opportunity for companies to create interactive toys with educational content that promotes healthy activities and habits.
3. Digital Fitness Content for Kids - Opportunity for fitness companies to expand into the children's market by creating digital fitness content aimed at kids, tapping into the growing trend of at-home fitness and online education.
Industry Implications
1. Fitness Equipment - The at-home fitness equipment industry can capitalize on the trend by creating child-friendly versions of popular equipment and leveraging interactive technology.
2. Toy Industry - The toy industry can tap into the growing at-home fitness trend by creating interactive toys that promote healthy activities and habits, and potentially partner with fitness companies for cross-promotion.
3. Online Education - Online education companies can capitalize on the trend by developing and promoting educational content that encourages physical activity and wellness, potentially targeting the children's market as well.