Ahead of Easter this year, Kellogg's unveiled a Peeps cereal that consists of mini marshmallow pieces and marshmallow-flavored O-shaped crisps in bright primary colors. To top it all off, the milk that gets added to the Peeps cereal is also said to take on a marshmallow flavor.
This colorful new cereal is set to be a limited release and will likely be available until just after Easter this year, as Peeps will already be top-of-mind for many consumers around this time of the year.
The flavors of Peeps can now be found in everything from cookies and beer beverages to coffee creamers, making the Peeps cereal a welcome new option for those who simply can't get enough of the iconic marshmallow treat's flavors and colors.
Easter Marshmallow Cereals
Kellogg's Created a Peeps Cereal with Marshmallow-Flavored Crisps
Trend Themes
1. Marshmallow-flavored Cereal - Opportunity for cereal companies to create innovative marshmallow-flavored cereals with unique shapes and colors.
2. Limited Edition Products - Opportunity for brands to release limited edition products associated with holidays or special occasions to generate excitement and drive sales.
3. Expanding Flavor Tying - Opportunity for Peeps brand to collaborate with various food and beverage industries to expand its iconic marshmallow flavors into new products.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create and market new marshmallow-flavored products, capitalizing on consumers' love for the iconic flavor.
2. Cereal - Opportunity for breakfast cereal companies to explore unique flavor combinations and incorporate popular treats like Peeps into their products to appeal to consumers looking for novel breakfast options.
3. Confectionery - Opportunity for confectionery brands to collaborate with cereal companies and create cross-branded cereal products that combine the indulgence of candy with the convenience of breakfast.