The Pedigree Dentastix Fresh ad campaign takes a cue from a big photo fad on Instagram and Tumblr sites. It captures pet owners with their dogs in an endlessly hilarious way. The dogs are posed to make it appear as though their faces have been mashed together. Timely and clever, the Pedigree Dentastix Fresh ad campaign reads, "Fresher breath than yours."
Conceived and executed by BBDO, an ad agency based in Duesseldorf, Germany, the Pedigree Dentastix Fresh ad campaign was art directed by Zorica Micic and Christian El Asmar with creative direction by Marco Obermann and Achim Metzdorf. The images were shot by photographer Murat Aslan in studio and post produced by Andreas Doria. They will speak not only to those with pets, but also those tapped into the social media world.
Face-Mashed Dog Ads
The Pedigree Dentastix Fresh Campaign is Inspired by Social Media
Trend Themes
1. Social Media-inspired Ad Campaigns - Opportunity to create engaging and shareable content by incorporating popular social media trends into advertising campaigns.
2. Hilarious Visual Marketing - Opportunity to use humor and visual content to captivate and grab the attention of the target audience.
3. Pet-centric Advertising - Opportunity to create innovative ad campaigns that highlight the relationship between pets and their owners.
Industry Implications
1. Advertising & Marketing - Opportunity for ad agencies to create unique and attention-grabbing campaigns that resonate with consumers.
2. Photography - Opportunity for photographers to experiment with creative and visually interesting techniques to capture unique images.
3. Pet Products - Opportunity for pet product companies to leverage humor and visual marketing strategies to promote their products and connect with pet owners.