BAIT introduces a new collection of apparel designs that honor the iconic Peanuts characters by Charles M. Schulz. The brand also celebrates basketball by blending the two influences together through graphics that adorn silhouettes such as graphic hoodies, shorts, tees, crewneck sweaters, and gym bags.
One of the notable graphics that detail the pieces read "ball is life" as well as the reversed version "life is ball" along with a visual of the iconic Snoopy shooting a basketball into a dog dish that sits on his dog house. The other side features Lunus van Pelt shooting a basketball, throwing it into a shopping cart. Another notable look is the graphic inspired by the Los Angeles' Lakers logo.
Basketball-Themed Graphic Streetwear
BAIT Celebrates Peanuts Characters in Latest Collection
Trend Themes
1. Sports-theme Graphic Apparel - Opportunity for brands to merge sport and pop culture themes in graphic apparel designs
2. Animated Character Collections - Opportunity for fashion brands to utilize popular animated characters to attract consumers
3. Athletics-inspired Fashion - Opportunity for fashion brands to create clothing and accessories inspired by sports team logos and graphics
Industry Implications
1. Fashion - Fashion brands can expand their product line by incorporating pop culture and sports themes in their apparel designs
2. Sports - Sports teams can partner with fashion brands to create merchandise inspired by their logos and graphics
3. Animation - Animation companies can collaborate with fashion brands to create clothing and accessories featuring their popular characters