PROBAR is a condiment spread brand that offers consumers a convenient way to bring servings with them on-the-go in sleek and compact peanut butter packets. In addition to the packs being ultra portable and ideal for single servings, the peanut butter blend contains yerba mate extract that acts as a natural caffeine agent. This allows consumers a solid alternative to liquid beverages, that can be enjoyed while maintaining a wholesome breakfast.
The peanut butter is a blend of wholesome ingredients that is made with GMO-free and organic peanuts. The condiment is infused with yerba mate extract that provides a natural does of caffeine that is a healthy alternative to coffee or espresso. The creamy spread is packaged in single serve packets and is ideal to take to the office or school.
Caffeinated Peanut Butter Packs
The PROBAR Organic Peanut Butter Blend is Infused with Yerba Matte
Trend Themes
1. Portable Condiment Packets - There is an opportunity to innovate the design and packaging of other condiments for on-the-go consumption.
2. Caffeinated Spreads - Others can explore incorporating caffeine into different food products to provide a natural alternative to coffee or energy drinks.
3. Combining Health and Convenience - Companies can look into blending healthy ingredients into easy-to-carry food products that appeal to busy and health-conscious consumers.
Industry Implications
1. Food Packaging - Companies in this industry can explore designing more portable and convenient packaging for condiments and other food products.
2. Nut Butter Industry - There is an opportunity to incorporate different ingredients into nut butters such as caffeine, superfoods or other health benefits to differentiate products and attract health-conscious consumers.
3. Healthy Convenience Food Industry - This industry can offer more on-the-go snack and meal options that are both healthy and convenient for busy people who value their health.