After nearly a decade off store shelves, Kellogg’s Chocolate Peanut Butter Corn Pops are finally coming back. As most shoppers have confirmed, the chocolate peanut butter cereal can currently be found at Shoprite.
Back in 2009, Kellogg's quietly discontinued Chocolate Peanut Butter Corn Pops—to the dismay of many. This year, the sweet breakfast cereal is making a comeback with a whole new packaging look. The cereal itself consists of crunchy corn pieces coated with real peanut butter and chocolate. In other words, its a chocolatey, nutty take on classic Corn Pops.
Like many other brands, Kellogg's has found that bringing back discontinued food products can evoke feelings of nostalgia and fond memories among consumers. This is particularly true for breakfast cereals that many millennials enjoyed as kids.
Resurrected Peanut Butter Cereals
Kellogg’s is Bringing Back Chocolate Peanut Butter Corn Pops
Trend Themes
1. Resurrected Cereal Products - Bringing back discontinued food products evokes nostalgia and fond memories among consumers, creating potential for success in the market.
2. Chocolatey Nutty Flavors - Combining chocolate and peanut butter flavors in cereal offers a new twist on classic favorites, appealing to consumers looking for unique and indulgent breakfast options.
3. Packaging Redesigns - Updating the packaging of resurrected cereal products can help grab consumers' attention and create a fresh appeal for the brand.
Industry Implications
1. Food and Beverage - Food manufacturers can capitalize on the trend of resurrecting discontinued food products, especially in the breakfast cereal segment, to cater to consumers' nostalgia and drive sales.
2. Snack and Convenience Foods - The combination of chocolate and peanut butter flavors in cereal creates opportunities for snack and convenience food companies to introduce new products and expand their product lineups.
3. Marketing and Advertising - Brands that specialize in marketing and advertising can assist companies in redesigning packaging for resurrected cereal products to create a strong visual identity and attract consumer attention.