The Peanut app is a social network for women that has gained a large following and has been especially useful to many during the COVID-19 pandemic. Recently, the startup was able to raise $12 million USD in funding—a testimony to its growing popularity and potential. Originally created for new moms and those looking to conceive, the Peanut app is reported to be looking to expand its target audience.
The startup is gearing up to launch an entirely new community focused on women who are living with menopause. For the Peanut app, this is an untapped market and underserved niche, especially when it is estimated that "more than a billion women [will be menopausal] by 2025."
Menopause-Centric Community Features
The Peanut App is Planning on Launching a New Digital Space
Trend Themes
1. Menopause-centric Community - Peanut App's focus on menopausal women opens opportunities for products and services tailored to their specific needs and preferences.
2. Social Network for Women - Expanding the target audience to menopausal women presents opportunities for social networking platforms to provide support and community-building opportunities.
3. Healthtech and Wellness - The launch of an online space for menopausal women presents opportunities for startups to develop women's health-focused technologies and solutions.
Industry Implications
1. Social Networking - The Peanut App's focus on community-building opens opportunities for social networking services to provide tailored online support spaces.
2. Healthtech - Menopausal women represent a growing market for health and wellness tech companies to provide innovative solutions for symptom management.
3. Women's Health - Creating a community specifically for menopausal women presents opportunities for health and wellness companies to develop targeted products and services that meet their unique needs.