Peak Scents is an innovative plant-based skincare line. The brand recently launched its first range of fragrances called Voices of flowers. Made with a combination of essential oils and flower essences, the Voices of Flowers fragrance options establish vibrational wellness.
Peak Scents' fragrances have a dual purpose. They aim to provide a balance of Chakras while living the user smelling fresh all day. The company believes that uniting with our Chakra system, which entails a network of energy centers within the human body, helps us better understand ourselves, others, and the world. Each fragrance in the collection targets a different area of the Chakra system with specific scents derived from essential oils associated with the energetic network.
Chakra-Balancing Fragrance Lines
Peak Scents Launched the Voices of Flowers Fragrance Line
Trend Themes
1. Chakra-balancing Fragrances - The development of fragrances that not only smell good but also aim to provide a balance of Chakras is a disruptive innovation opportunity.
2. Vibrational Wellness Products - The use of essential oils and flower essences to promote vibrational wellness in beauty and skincare products presents a disruptive innovation opportunity.
3. Energetic Network-based Products - The development of products targeted towards the energetic network of the human body, like Peak Scents' Voices of Flowers fragrance line, presents a disruptive innovation opportunity.
Industry Implications
1. Fragrance Industry - The fragrance industry can explore the development of Chakra-balancing fragrances to tap into the growing market of wellness-focused consumers.
2. Beauty and Skincare Industry - Beauty and skincare companies can incorporate vibrational wellness concepts, like Peak Scents' use of essential oils and flower essences, into their products to target the wellness-focused consumer market.
3. Alternative Medicine Industry - The alternative medicine industry can incorporate the use of essential oils and flower essences into their practices to promote vibrational wellness.