Cann, "the queer-owned cannabis company that has pioneered a new way for consumers to get a social buzz," recently joined forces with the popstar and Cann investor, Tove Lo, to launch the first-of-its-kind caffeinated cannabis beverage. Dubbed 'Peach Passion Mate,' the new beverage offers both caffeine and cannabis in a delicious peachy, tangy, and sweet taste. The new beverage pays homage to the popularity of vodka and yerba mate beverages that's present in the Berlin club scene.
Tove Lo discussed the appeal of the cannabis-infused beverage, stating: ""I don’t smoke as much anymore since my voice is more sensitive to it after vocal chord surgery. That’s why I love Cann cause I can get high without hurting my voice."
Caffeinated Cannabis Beverage
Cann and Tove Lo Collaborate On the Peach Passion Mate
Trend Themes
1. Caffeinated Cannabis Beverages - There is an opportunity for more companies to collaborate and create a new category within the cannabis market for beverages that provide both caffeine and cannabis.
2. Alternative Consumption Methods - As people become more conscious of their health and vocal performers seek alternatives to smoking, there is a growing demand for alternative methods of consuming cannabis.
3. Pop Culture-inspired Products - Collaborations with popular influencers and celebrities can help push cannabis into the mainstream by creating culturally relevant products.
Industry Implications
1. Cannabis Industry - As more states legalize cannabis, there is an opportunity for companies to innovate and create unique product offerings that cater to the evolving needs of consumers.
2. Beverage Industry - By including cannabis in their product offerings, beverage companies can tap into a new market and attract a new audience looking for an unconventional way to consume cannabis.
3. Entertainment Industry - Collaborations with celebrities and influencers can create unique products that appeal to a wider audience and promote the cultural acceptance of cannabis.