Payittome is a social experiment that grants consumer wishes. The Payittome Twitter account first asks its followers to make a wish. The wish will be granted under one condition -- it is specific to a company or product. Once the specific wish is made, companies have the opportunity to promote themselves by fulfilling a follower's wishes.
The (anonymous) creator of Payittome has worked out a system for wish makers and fulfillers alike. Armed with social media, a PayPal account and list of stern rules, Payittome is offering companies a way to make consumers very happy.
Vigilante Social Experiments
Payittome Calls Companies to Grant Consumer Wishes
Trend Themes
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Consumer Wish Fulfillment — Companies can disrupt traditional marketing campaigns by promoting themselves through fulfilling specific consumer wishes
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Social Media-driven Marketing — Companies can disrupt traditional marketing campaigns by using social media platforms like Twitter to connect with consumers
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Gamefication of Marketing — Companies can disrupt traditional marketing campaigns by offering rewards to consumers through fulfilling their wishes, turning marketing into a competition to grab the most attention
Industry Implications
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Consumer Goods — Consumer goods companies can disrupt traditional marketing campaigns by promoting their brands through fulfilling specific customer wishes
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Service-based Industries — Service-based companies can disrupt traditional marketing campaigns by using social media platforms like Twitter to connect with consumers in innovative ways and fulfill their specific needs and requests
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Marketing and Advertising — Marketing and advertising companies can disrupt traditional marketing campaigns by offering gameficated marketing services which include the promotion of fulfilling specific customer wishes