Built around the MasterCard's MasterPass mobile app, Pay with Rewards is an innovative pre-selected options that allows cardholders to pay with the reward points they have earned. The creative app function is one that cohesively marries the credit card company's loyalty program and its digital payment innovations. Customers using the Pay with Rewards option in the MasterPass app will be able to use their points toward in-store and online purchases alike.
With plans to expand its usage to more countries and to roll out the technology with some of its issuers, the innovative Pay with Rewards program points to the infinitive possibilities brought to light by digital payment technology. The service also allows for cardholders to receive cash value for the points they have earned without any kind of inconvenience or extra work.
Other MasterCard innovations supported by the dynamic MasterPass "mobile wallet" system include ShopThis!, which enables in-magazine purchases.
Payment-Enabling Rewards Systems
Pay with Rewards is a Digital Innovation for MasterCard Holders
Trend Themes
1. Digital Payment Technology - The Pay with Rewards program demonstrates the potential for integrating reward points into the mobile payment process.
2. Loyalty Program Integration - MasterCard's Pay with Rewards program creates a seamless connection between the company's loyalty program and its digital payment innovations.
3. Expansion of Usage - MasterCard plans to expand the Pay with Rewards program to more countries and issuers, showcasing the growing adoption of digital payment options.
Industry Implications
1. Financial Technology - The Pay with Rewards program is a disruptive innovation opportunity for financial technology companies looking to integrate loyalty programs into digital payment solutions.
2. Retail - Retailers can explore opportunities to partner with loyalty programs and digital payment platforms, like Pay with Rewards, to offer a more seamless purchasing experience for customers.
3. Credit Card Issuers - Credit card issuers can leverage the Pay with Rewards program to enhance customer loyalty and differentiate their offerings in the competitive credit card industry.