There are a lot of people who now pay to stream movies at home, but the Movie Unlocker seems like a far better system, since it lets you pay for a movie with beer.
The Movie Unlocker was developed for Grolsch by app developers Heads and Hands, using Bluetooth technology to simplify the process of having to enter a promotional cap under a bottle cap. With the Movie Unlocker, it's as simple as grabbing a bottle of Grolsch and bringing it in close proximity to any device for movie-watching and instantly, you're able to pick a movie of your choosing to view. Each cap's beacon code is completely unique, so that you've got to buy more beer in order to get access to more movies.
Movie-Unlocking Beer Bottles
Grolsch's Movie Unlocker Bottles Let You Pay for a Movie with Beer
Trend Themes
1. Beer-payment Technology - Developers can create simple payment technology using Bluetooth and unique beacons on beer caps.
2. Promotional Beer Campaigns - Breweries can use beer promotions to attract customers for movies and other events.
3. Alternative Movie Payments - Alternative payments for movies can be developed that go beyond traditional methods like credit cards.
Industry Implications
1. Brewing Industry - The brewing industry can capitalize on promotional campaigns that use alternative payment methods for movies.
2. App Development Industry - App developers can create new and simplified payment methods using Bluetooth technology.
3. Movie Streaming Industry - The movie streaming industry can look for new ways of monetizing their content, such as accepting beer as a form of payment.