Fast-casual concept BurgerFi is raming up its operations with in-car ordering, QR technology, ghost kitchens and Patty the Robot. At BurgerFi's Indiantown Road location in Jupiter, Patty the Robot has been employed to interact with customers and serve meals directly to tables, then return used trays to the kitchen. Thanks to the fact that Patty is programmed to know the layout of the restaurant, the robot is capable of streamlining the experience for guests and staff alike.
Karl Goodhew, Chief Technology Officer at BurgerFi says "Patty may be the answer to employee shortages across the hospitality industry. By integrating automation with human operations, we give our employees the support they need and our guests the experience they crave." Now, guests can enjoy everything from cheeseburgers and chicken tenders to freshly cut fries in a way that's both convenient and novel.
Burger Delivery Robots
Patty the Robot Delivers BurgerFi Meals to Customers' Tables
Trend Themes
1. In-restaurant Robots - The integration of in-restaurant robots is a disruptive innovation opportunity that streamlines the overall restaurant experience for guests and staff while creating new employment opportunities.
2. QR Technology - QR technology is a disruptive innovation opportunity that enables in-car ordering, contactless payment, and faster service due to its simplicity and ease of use.
3. Ghost Kitchens - Ghost kitchens are a disruptive innovation opportunity that help expand a restaurant's footprint and streamline their operations without the added overhead of a traditional storefront.
Industry Implications
1. Fast-casual Restaurants - Fast-casual restaurants are an industry that can benefit from in-restaurant robots, QR technology, and ghost kitchens to increase efficiency, improve the customer experience, and expand their footprint.
2. Hospitality Industry - The hospitality industry is an industry that can benefit from the integration of automation with human operations, like in-restaurant robots, to solve employee shortages and streamline operations while creating new employment opportunities.
3. Food Delivery Industry - The food delivery industry is an industry that can benefit from the use of QR technology for contactless payment and orders, creating a faster and more efficient service for customers.