The Patta Summer 2014 collection is showcased in the Dutch Streetwear brand's women's only-editorial. The brand is likely looking to repeat the success of its first women's-only editorial, released the year before.
The majority of the brand's offerings are geared towards men; however, this hasn't stopped the label from widening its scope to include the ladies. After all, women are becoming increasingly interested in menswear; more specifically, streetwear. In taking advantage of this rapidly expanding potential market, creative directors (and friends) Ace Dia and Violette Esmerelda have created a beautiful editorial illuminating the classic streetwear basics.
For those women with a roaming eye, looking to experiment with androgynous-looking streetwear, the collection is available in-store and online.
Darling Streetwear Collections
The Patta Summer 2014 Collection Offers a Feminine Touch
Trend Themes
1. Feminine Streetwear - There is a growing interest from women in androgynous-looking streetwear, presenting an opportunity for brands to cater to this market segment.
2. Women's Only Editorials - Brands, like Patta, are exploring the potential of women's-only editorials to showcase their streetwear collections and appeal to female customers.
3. Expanding Market for Women's Streetwear - As women show increasing interest in menswear and streetwear, there is a disruptive innovation opportunity for brands to develop and expand their offerings for this market.
Industry Implications
1. Fashion Retail - Fashion retailers can seize the opportunity and develop feminine streetwear collections to cater to the growing market of women interested in menswear and streetwear.
2. Online Retail - Online retailers can tap into the expanding market for women's streetwear by offering a wide selection of androgynous-looking streetwear for women.
3. Fashion Editorial - Fashion magazines and editorial platforms can focus on women's-only editorials to highlight and promote the latest streetwear collections and trends targeted at female customers.