Patta and Levi's join forces on a collection that celebrate traditional structure in a way that is friendly to the environment as well. The Amsterdam fashion brand embraces eco-friendly approaches to its construction and design process by reworking the denim items by Levi's.
The collection features silhouettes such as shirts, jeans, jackets, and headwear as well. The original pieces launched as American heritage pieces and Patta gives it a street-ready update with new tailoring and accents. Giving it a European touch, the collection results in a perfect blend of cross cultural inspirations across classic pieces. Using leftover materials, all of the items are promised to be unique to its own with a standout fishtail jacket, coach jacket, and trucker jacket.
Sustainable Denim Americana Apparel
Patta and Levi's Join Forces for a Sustainable Fashion Range
Trend Themes
1. Eco-friendly Fashion - There is an opportunity for fashion brands to embrace eco-friendly approaches in the construction and design process, like Patta and Levi's did with their sustainable denim collection.
2. Upcycling - The use of leftover materials and reworking existing garments presents a disruptive innovation opportunity for brands to create unique and environmentally-friendly clothing items, as demonstrated by Patta and Levi's collaboration.
3. Street-ready Fashion - There is a demand for updated tailoring and accents that can give traditional heritage pieces a contemporary and street-ready vibe, as seen in the Patta and Levi's sustainable Americana collection.
Industry Implications
1. Fashion Retail - Fashion retailers can explore sustainable and eco-friendly fashion lines, like the Patta and Levi's collaboration, to meet the growing demand for sustainable clothing options.
2. Textile Manufacturing - Textile manufacturers can focus on upcycling techniques and the use of leftover materials to create unique and eco-friendly fabrics and garments, inspired by Patta and Levi's sustainable denim collection.
3. Design and Tailoring - Designers and tailors can take inspiration from Patta and Levi's collection to create updated and street-ready versions of classic pieces, combining cross-cultural influences with American heritage.