Nike works together with Amsterdam-based brand Patta on the collaborative Patta Air sneaker model. It celebrates the Huarache sneakers which were first launched back in 1991 as a chunky silhouette. The shoes are remixed various times and the latest by Patta features three colorways to join the Running Team capsule.
The collection is rooted in culture and the world of running as a whole. The shoes blend the classic Huarache Plus upper at the top with the Nike Pegasus at the bottom. It is also applied with premium leather materials overlaying throughout and mesh underlying for a breathable base. The closure over the forefoot is secured by a nylon webbing and the tongue is marked with the Patta Air graphic.
Collaborative Technical Sneakers
Patta and Nike Join Forces on the Special Patta Air Sneaker
Trend Themes
1. Collaborative Sneaker Designs - Opportunity for brands to partner on unique sneaker models celebrating heritage and innovation.
2. Cultural Roots in Footwear - Exploring collaborations that blend cultural influences with modern design elements in sneakers.
3. Hybrid Shoe Constructions - Incorporating elements from different shoe styles to create innovative and visually appealing designs.
Industry Implications
1. Footwear Design - Space for footwear designers to experiment with collaborative projects that redefine sneaker aesthetics.
2. Fashion Collaborations - Expanding opportunities for fashion brands to extend their reach through strategic collaborations in the sneaker market.
3. Sportswear Innovation - Potential for sportswear companies to push boundaries by combining technical features from diverse shoe models.