The Patrick Owen Spring 2013 ad campaign is at once hard and soft, just like the fashion being featured. Juxtaposing the feminine beauty of the model with tough golden chains accentuates the use of floral patterns and bold jewelry in the designer's latest line. Of course, by doing so, the lookbook takes on a visually striking look that will reel prospective customers in easily.
Shot by photographer Robin Alfian, the Patrick Owen Spring 2013 ad campaign may have a bit of a dramatic edge, but so does the clothing. From studded blazers to clawed rings and distressed denim, the outfits are fit for women who are looking to add an element of danger into their wardrobe.
Golden Chained Fashion Ads
The Patrick Owen Spring 2013 Campaign is Soft and Edgy
Trend Themes
1. Soft-edgy Fashion Fusion - There is an opportunity for designers to merge feminine beauty with tougher accents like golden chains to make designs visually striking and appealing to broad customer bases.
2. Dramatic Fashion Branding - Fierce and dramatic styling can create an element of danger in fashion that will appeal to some women and make brand campaigns and collections memorable.
3. Bold Fashion Accessories - Capitalizing on bold accessories like floral patterns, statement jewelry, and clawed rings create opportunities for fashion brands to offer unique offerings that enhance the appeal of their clothing lines.
Industry Implications
1. Fashion - This trend would be exciting for fashion brands specifically targeting women to innovate and offer unique and memorable collections.
2. Photography - Fashion photography can play with contrasting elements like hard or edgy to create images that are compelling and eye-catching.
3. Marketing - With bold and striking visuals, the industry can create memorable fashion campaigns that leave a lasting impression on consumers.