These new Path of Life products are being launched by the brand to provide consumers with a way to easily prepare a meal from home that is nutritious, delicious and packed with vegetables. The brand will debut four new varieties including the Cheddar Style Riced Cauliflower & Broccoli, Sun-Dried Tomato Seasoned Broccoli & Brown Rice, Roasted Garlic Seasoned Sweet Potato & Brown Rice and Greek Style Seasoned Brown Rice & Vegetables. Each of the new products are fully plant-based with a certified USDA organic recipe that is also Non-GMO Project Verified and gluten-free certified.
The new Path of Life products are each capable of being prepared in under five-minutes and will be priced at $4.99 each when they launch this summer.
Nutritious Veggie-Packed Frozen Foods
These New Path of Life Products Come in Four Varieties
Trend Themes
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Plant-based Foods — There's an opportunity to develop more nutritious, vegetable-based frozen foods that are quick and easy to prepare, making them attractive to health-conscious consumers.
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Certified Organic Products — There's an opportunity to create more organic foods with USDA certification and Non-GMO Project verification to appeal to health-conscious consumers looking for additional assurance of quality and transparency in the ingredients.
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Convenient Meals — There's an opportunity to develop more frozen meals that can be prepared quickly and easily at home, appealing to busy people looking for healthy, tasty options for lunch or dinner.
Industry Implications
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Frozen Foods — This industry has an opportunity to make healthier and sustainable options that cater to the needs of health-conscious consumers going for plant-based, certified organic, and easy-to-prepare frozen foods.
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Health Food Stores — These stores are positioned to offer more vegetable-based, USDA organic, Non-GMO Project verified, and quick meal options, tapping into the growing demand for healthy and nutritious food options.
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Online Grocers — This industry can leverage the growing trend of consumers looking for healthier meal options by offering frozen meals that are plant-based, USDA organic, Non-GMO Project verified, and quick and easy to prepare.