Vegan Oat-Based Snack Bars

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The New Paterson’s Oat Bars Come in Two Flavor Options

The Paterson’s Oat Bars have been announced by the Scotland-based food brand as a flavorful snack option that's perfect for consumption out of the house.

Featuring an oat-based profile, the snack bars come in two flavor options including Blueberry & Cranberry and Raspberry & Apple, which are both handmade in Scotland with real fruits. The bars are also focused on a free-from recipe that doesn't contain palm oil and is suitable for vegans. The Paterson’s Oat Bars contain 170 calories per serving and acknowledge consumer demand for convenient yet healthful snack varieties.

The snack bars were explained by Brand Manger at Paterson's Jonathan Guild who said, "Here at Paterson’s we have a long history of delivering tradition with a twist and our oat bars do exactly that – a delicious vegan friendly and palm oil free snack, which are high in fibre and contain less than 2.5% saturated fat. In a time pressured and busy world, consumer demand for new individually wrapped snack bars continues to grow, and Paterson’s oat bars are the ideal solution, delivering quality, provenance and environmental sustainability. We love our new oat bars and we can’t wait to share these delicious treats with the nation".
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Industry Implications
1. Food and Beverage - Opportunity for food brands to innovate in the plant-based snack sector, offering new and exciting options for health-conscious consumers.
2. Snack Food - Opportunity within the snack food industry to develop products that align with consumer interest in vegan, oat-based snack bars.
3. Health Foods - Opportunity for health food brands to expand their product offerings by introducing convenient snack options that are both healthful and delicious.

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