Nike gives its iconic Air Max 90 sneaker model a makeover that is full of pastel tones, launching perfectly this Spring season. The colorway is full of bright hues that invite the warmer weather with open arms. It features a blend of mint green, yellow, beige, pink, and more.
As a touch of branding details, there is a pink and yellow tag at the top of the tongue reading "Nike." The shoe has a green rubber logo found at the heel and a yellow Swoosh makes its way across the sidewalls. Bright pink make up the mudguards and mint green panels throughout the shoe at the toe box and the ankle. This all sits on top of a dual-tonal midsole with a clear Air sole unit.
Seasonally Appropriate Pastel Footwear
Nike's Air Max 90 Sneakers Get a Makeover of Pastel Tones
Trend Themes
1. Pastel Sneaker Trend - Opportunity for companies to create and market pastel-colored sneakers for seasonal wear.
2. Branding with Color - Companies can differentiate their products by incorporating unique color combinations for noticeable branding.
3. Dual-tonal Midsole - Innovative opportunity for companies to design sneakers with a dual-tonal midsole and clear Air sole unit to differentiate from competitors.
Industry Implications
1. Footwear - Companies within the footwear industry can capitalize on the pastel sneaker trend and incorporate unique color combinations to differentiate their products.
2. Fashion - Companies within the fashion industry can incorporate pastel tones into their designs to align with seasonal trends and attract consumers.
3. Sports Apparel - Opportunity for sports apparel companies to design trendy sneakers that incorporate unique and playful color combinations to stand out in the market.