Pasta Roni Heat & Eat is a convenient new meal option from the makers of Rice-A-Roni and Pasta Roni that only needs to be warmed in the microwave for 60 seconds. These meals, designed to take the preparation out of mealtime, have been introduced in two flavors: Penne Alfredo and Rotini Marinara. "We know the most irreplaceable asset for families is time, which is why we keep innovating to help make meal prep less chaotic," says Michelle McAlister, Senior Director of Marketing for the Meals portfolio at Quaker Foods North America.
These pasta sides are ready to be enjoyed as quick and easy lunches, dinners and snacks, and they need no extra additions to serve as a satisfying option. These convenience-focused pasta sides speak to families, especially if they are looking for nourishment on busy weeknights.
60-Second Pasta Meals
Pasta Roni Heat & Eat is a Quick and Easy Microwave Meal
Trend Themes
1. Quick Microwave Meals - There is an opportunity to create and market various quick and easy microwave meal options for busy individuals and families.
2. Prepared Pasta Sides - There is potential for creating a line of prepared pasta sides that can be easily warmed up and enjoyed without any additional preparation or ingredients.
3. Convenience Meals - There is a growing market for meal options that are both convenient and satisfying, which presents an opportunity for innovation in the prepared meal space.
Industry Implications
1. Convenience Foods Industry - The convenience foods industry can continue to innovate and expand its offerings to meet the growing demand for quick and easy meal options.
2. Microwavable Meal Industry - There is an opportunity for growth in the microwavable meal industry by creating more diverse and appealing options for consumers.
3. Prepared Meals Industry - The prepared meals industry can explore the creation of more convenient and satisfying pasta side options, such as Heat & Eat from Pasta Roni.