For amusement parks, it is important to retain customer return rates and as a result, many have an established rewards program that is designed to inspire frequent visits – Canada’s Wonderland boasts Pass Perks, for example. The 2020 reward program allures consumers in various ways. It is intended for those who possess a Season’s Pass and one is automatically entered in it.
With Pass Perks, one might receive e-mails for free goodies – an example is the "FREE Bring-A-Friend ticket" or a discount for a select item in the theme park. Other benefits include being entered into a raffle for an "Ultimate VIP experience" for the pass holder and their family or friends.
Amusement Park Reward Programs
Canada’s Wonderland Announves Its Pass Perks for 2020
Trend Themes
1. Amusement Park Rewards Programs - Disruptive Innovation Opportunity: Develop a mobile app that allows park visitors to track their rewards and redeem them directly from their smartphones.
2. Personalized Discounts and Offers - Disruptive Innovation Opportunity: Utilize data analytics to create personalized offers and discounts based on visitor preferences and behaviors.
3. VIP Experiences and Upgrades - Disruptive Innovation Opportunity: Introduce virtual reality or augmented reality experiences that enhance the VIP experience for pass holders.
Industry Implications
1. Amusement Parks - Disruptive Innovation Opportunity: Implement contactless payments and digital wristbands for a seamless and convenient park experience.
2. Mobile App Development - Disruptive Innovation Opportunity: Create a mobile app that provides real-time wait times for attractions and offers virtual queuing to optimize visitor experience.
3. Data Analytics - Disruptive Innovation Opportunity: Develop advanced analytics tools to gain insights into visitor behavior and preferences for targeted marketing and personalized experiences.