Any brand of booze could be adopted as a party beer, but this particular one has 'celebration' written all over it. The Elefante Project strove to bring more imagination and whimsicality to labelling booze, casting aside the stiff images of tradition that grace so many bottles and cans of ales and lagers alike.
A pilsner, a pale ale and a robust ale were all given stickers of different colors: pink, blue and yellow, respectively. On each of these labels is the scratchy Brucuta logo, plus an energetic illustration of a werewolf in denim cut-offs. The beast stands on hind legs in sneakers, throwing his hands up in the air enthusiastically with a party beer gripped in one fist. With rough, handwritten text and no adherence to straight lines, Let's Party beer seems obviously targeted to young drinkers.
Party Beer Packaging
Brucuta Features Playful Labels that Allude to Frivolity and Superstition
Trend Themes
1. Creative Alcohol Packaging - Opportunity for alcohol brands to explore imaginative and playful designs that deviate from traditional labeling.
2. Youth-centric Branding - There is potential for brands to create products with labels and packaging that specifically target young drinkers.
3. Whimsical Graphic Illustrations - The use of quirky and energetic illustrations can add an element of fun and excitement to alcohol packaging.
Industry Implications
1. Alcohol Beverage Industry - Innovative packaging and branding strategies can differentiate brands and attract younger consumers in the competitive alcohol market.
2. Graphic Design Industry - Designers can explore creative opportunities to develop unique and eye-catching labels for alcohol brands looking to stand out on retail shelves.
3. Youth Marketing Industry - Companies specializing in youth marketing can help alcohol brands develop strategies to effectively target and engage young drinkers through packaging and branding initiatives.