Parker & Paisley have hired Glasfurd and Walker to help with the branding of their line of nuts. The team used a very vintage look for the packaging, giving the products a touch of age-old glamor and trustworthiness.
Package Inspiration states that "the first two releases are a Roasted Almond with Sea Salt and Mixed Nuts. Each represented by a different coloured foil pattern that wraps the entire box." It's great that these subtle touches have been added between the flavors, since it helps to differentiate the two every so slightly. The front of the box also features images of a baker giving flowers to a young girl, which adds to this vintage look for the brand. Overall this branding for Parker & Paisley takes on an intriguing old-school aesthetic.
Vintage Nut Branding
Parker & Paisley Brand with an Old-School Look
Trend Themes
1. Vintage Branding - Embracing a vintage aesthetic can create a sense of trustworthiness and nostalgia, appealing to consumers seeking a unique experience.
2. Retro Packaging - Using colorful foil patterns and vintage-inspired imagery on packaging can make products stand out on store shelves and evoke a sense of nostalgia.
3. Differentiated Flavors - Distinctive packaging elements, such as color-coded foil patterns, can help consumers easily identify and differentiate between different flavors of a product.
Industry Implications
1. Food Packaging - Food brands can capitalize on the trend of vintage branding by incorporating retro-inspired packaging designs to engage consumers and stand out on retail shelves.
2. Nuts and Snacks - The nuts and snacks industry can take advantage of the nostalgic charm of vintage branding to create unique and memorable product experiences for consumers.
3. Artisanal Foods - Artisanal food brands can use vintage branding to convey a sense of authenticity and craftsmanship, appealing to consumers who seek high-quality and unique products.