In keeping with the popularity of the eco-luxury trend, a chic Parisian hotel is offering its guests complimentary, hotel-branded bicycles as an environmental mode of transit.
The Dorchester is offering the prestigious Comete "So-chic, So-Plaza Bicycles" at the Plaza Athenee and Le Meurice.
Being chauffeured on lazy holidays is on its way to becoming a desire of the past for affluent travellers who are starting to prefer not only prefer not only being more active, but reducing their carbon footprints as well.
The Dorchester bicycles add the romance back to Paris, bringing back the days of old when Parisians would bike (or walk) to get to their destinations, or simply revel in outdoor exercise for the shear enjoyment of it. It's also not a bad idea for those looking for a fun way to burn off excessive consumption of Brie and baguettes.
Check out another way Paris is trying to reintegrate public bicycles:
Eco-Luxury Transit
Paris Dorchester Hotel Bicycles
Trend Themes
1. Eco-luxury Transportation - As the popularity of eco-luxury continues to grow, businesses have the opportunity to innovate with environmentally-friendly modes of transportation.
2. Complimentary Hotel Bicycles - Offering complimentary hotel-branded bicycles can add a unique and romantic touch to guests' stay, while also promoting sustainable modes of transportation.
3. Active Tourism - Travellers' growing preference for more active vacations presents an opportunity for businesses to create experiences that incorporate fitness and outdoor activities.
Industry Implications
1. Hospitality - The hospitality industry can innovate by offering complimentary and sustainable transportation options, which can enhance guest experiences and differentiate their offerings.
2. Travel - Travel companies can incorporate active and sustainable modes of transportation into their offerings to appeal to eco-conscious travellers and differentiate their offerings.
3. Cycling - As more people seek eco-friendly alternatives to transportation and prioritize fitness, the cycling industry has the opportunity to grow and cater to this market by offering products and services that meet these needs.