The Papillon Komon collection by NEEDLES is the latest seasonal range that is designed for the Spring/Summer 2021 season. The Japanese fashion label delivers a strong sense of pattern throughout the designs, lead by designer Keizo Shimizu. There are prominent influences from Japanese culture, nodding to the brand's own heritage as the traditional Japanese kimono patterns can be seen in the capsule.
The iconic butterfly motif true to NEEDLES can be seen across some of the silky clothing items including the track jackets in a short sleeve cut and the long sleeve shorts. The rest of the capsule includes pieces such as the poly mesh cardigans and the notable track pants. The Papillon Komon capsule boasts color blocking in themes such as black and brown or purple and black.
Flowing Spring Heritage Fashion
NEEDLES' Papillon Komon Capsule is Prepared for Warm Seasons
Trend Themes
1. Heritage Fashion Revival - There is a trend of reviving traditional fashion with contemporary designs and patterns, which presents opportunities for upcycling, sustainable fashion, and merging cultures.
2. Cultural Influences in Fashion - The trend of incorporating cultural influences in fashion provides opportunities for cross-cultural collaborations, celebrating diversity and creating inclusive designs.
3. Silky Sports Luxe - The trend of introducing silky fabric in sportswear provides opportunities for comfortable and fashion-forward activewear, merging high-end fashion with streetwear.
Industry Implications
1. Fashion Industry - The fashion industry can leverage heritage while blending it in contemporary designs, trends in culture and sportswear to disrupt and create new opportunities.
2. Textile Industry - The demand for silky fabrics in sportswear offers opportunities for innovation and sustainable fabrics that cater to the luxury and athletic market sectors.
3. Retail Industry - Retailers can increase customer experience by expanding their product line to include trends in the fashion industry and provide their customers with modern, sleek fashion products.