San Francisco's Spice Tribe and Top Chef alumnus Chef Tu David Phu collaborated on a Vietnamese pantry kit that combines an exclusive spice blend with fish sauce. This bundled set, only available online, makes it easy for anyone to experience the authentic flavors of Vietnamese cuisine and take their home-cooked meals to the next level.
Within the pantry kit, customers will find the Multi-Purpose Phở Seasoning, All Purpose Lemongrass Blend, Nem Nướng Sausage Mix and Son Premium Two-Year Aged Fish Sauce. These nostalgic flavors help to take the guesswork out of cooking and they're ready to be used in everything from marinades and soups to much more.
The fish sauce from the kit is a standout that's umami, earthy and savory and it features fresh wild-caught anchovy that's traditionally prepared by family-owned fish sauce maker Son off the coast of Vietnam.
Vietnamese Pantry Kits
Spice Tribe & Chef Tu David Phu Created a Spice Blend & Fish Sauce Bundle
Trend Themes
1. Ethnic Pantry Kits - The combination of pre-made spice blends, sauces and seasoning can save consumers both time and money, while providing the opportunity to experiment with new flavors and expand their pallets.
2. Collaborative Bundles - Partnerships between spice companies and celebrity chefs provide unique flavor profiles and recipe ideas that can help differentiate packaged pantry kits in a crowded market.
3. Premium Ingredient Hospitality - Pantry kits that include high-quality, traditionally crafted ingredients that are difficult to find in grocery stores can provide consumers with a premium hospitality experience and create a sense of exclusivity to stand out in the market.
Industry Implications
1. Food & Beverage Manufacturing - Manufacturers can partner with celebrity chefs to create unique spice blends, seasoning kits, and recipe ideas, providing innovation and differentiation in a crowded market.
2. E-commerce & Online Retail - Due to the pandemic, more consumers are shopping online, creating an opportunity for e-commerce and online retailers to promote and sell specialty food items like pantry kits featuring unique ethnic flavor profiles.
3. Health & Wellness - Manufacturers can incorporate healthy, high-quality ingredients into pantry kits, providing the opportunity to market healthy food options to consumers while also promoting traditional cultural cuisine.