Art and culture intersect at the release of Pantone's 2019 color of the year, which has been revealed to be "Living Coral.'
In the past, the colors of the year have been Rose Quartz, Greenery and Ultra Violet, representing the hues of 2016, 2017 and 2018 respectively. The color experts at Pantone responsible for this shade defined the selection as "vibrant yet mellow" going on to say that Living Coral "embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment. representing the fusion of modern life, PANTONE living coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media."
Photo Credits: designboom, pantone
Annual Optimistic Color Reveals
Pantone's 2019 Color Has Been Revealed as Living Coral
Trend Themes
1. Rise of Living Coral in Fashion - Opportunity for fashion brands to incorporate this trendy color into their clothing lines and accessories.
2. Living Coral in Interior Design - Interior designers can use this color to create a warm, inviting atmosphere in homes and businesses.
3. Social Media Embraces Living Coral - Businesses can leverage this social media hype around Living Coral by incorporating the color into their marketing strategies.
Industry Implications
1. Fashion - Fashion brands can use Living Coral in their clothing designs and accessories.
2. Interior Design - Interior designers can use Living Coral in their design elements for homes and businesses.
3. Marketing and Advertising - Businesses can use Living Coral in their marketing campaigns to attract attention on social media and stand out from competitors.