The "world renowned expert on color" has announced what they predict to be THE shade for 2011 -- Pantone 'Honeysuckle.' This bright, cheery shade of pink is perfect for everything from statement accessories, clothing and even interiors.
Pantone 'Honeysuckle' is predicted to pop up everywhere from inside homes to on the runway, creating a light, feminine feel for everything this season. I don't know about you, but I'm excited to see whether or not Pantone 'Honeysuckle' will deliver.
Implications - Personally, it's the kind of easy, airy color I could see coating the walls of my apartment, but it'll be interesting to see how men take (or don't take) to it.
Hot-Pink Prophecies
Pantone 'Honeysuckle' is Predicted to be this Season's Hottest Shade
Trend Themes
1. Pantone 'honeysuckle' Trend - The predicted hot shade for 2011 that will be seen in accessories, clothing, and interiors.
2. Popularity of Light, Feminine Colors - The rise in demand for soft, airy shades in various industries, including fashion and home decor.
3. Gender-inclusive Color Trends - The exploration of how men and women respond to the use of specific colors in different contexts.
Industry Implications
1. Fashion - Opportunity for designers and retailers to incorporate Pantone 'Honeysuckle' and other light, feminine colors into their collections.
2. Home Decor - Disruptive innovation opportunity for home decor brands to embrace the use of Pantone 'Honeysuckle' and similar shades in interior design.
3. Market Research - A potential growth area for market research companies to study consumer reactions to gender-inclusive color trends and preferences.