If you’re going to sell skincare products, it’s a tried and true technique to utilize earthy feminine packaging and this Pangea Organics Skincare does just that. Coming in brown containers with pastel labels, this skincare system allows users to easily identify the appropriate treatment for whatever the results the user’s trying to achieve. Aging is totally a problem of the past.
These Pangea Organics Skincare products are designed by the talented Josy Ivy, and if she continues to produce such great packaging, you can bet that she has a long illustrious career as a product designer ahead of her.
Implications - Consumers prefer simplified organic packaging in response to the recent insurgence of busy computer-generated graphics. Corporations looking to attract consumers should consider packaging that’s evocative of nature.
Earthy Skin Product Packaging
Pangea Organics Skincare Gives Consumers Naturalistic Creams
Trend Themes
1. EARTHY FEMININE PACKAGING - Disruptive Innovation Opportunity: Develop packaging designs that evoke nature and simplicity to appeal to consumers seeking organic and natural products.
2. IDENTIFYING TREATMENTS - Disruptive Innovation Opportunity: Create skincare packaging systems that make it easy for users to identify the appropriate treatment for their needs, enhancing the user experience.
3. SIMPLIFIED ORGANIC PACKAGING - Disruptive Innovation Opportunity: Design packaging that reflects a desire for simplicity and minimalism, providing an alternative to busy computer-generated graphics.
Industry Implications
1. SKINCARE - Disruptive Innovation Opportunity: Introduce natural and organic skincare products packaged in earthy and feminine designs to cater to consumers seeking eco-friendly options.
2. PRODUCT DESIGN - Disruptive Innovation Opportunity: Explore opportunities to innovate in product packaging by creating visually appealing and nature-inspired designs, meeting the demand for organic and sustainable products.
3. MARKETING AND BRANDING - Disruptive Innovation Opportunity: Develop marketing strategies that highlight the simplicity and authenticity of organic skincare packaging, targeting consumers who value nature and natural ingredients.